Macbook Wheel
Real Apple news
These two videos are very similar in the fact that they use "branding techniques" as Jamie Warner as stated in her article. these "branding" techniques are the "techniques of commerical marketers to just sucn an end, in the hopes of persuading the citizen/consumer to trust their "product" to the exclusions of all others." In both of these "news" stories they are emphasizing the use of Apple products and that they are the best items out there on the market. In the case of the "Macbook wheel" will simplify the use of your hardrive, and that even though "it won't come out for 3-15 months" people already have them on their "wish list." They use actual people to emphasize that "hey it doesn't matter what the product does as long as it's an Apple product they are willing to buy it. In the other news story they use the same techniques. In this news story however they emphasize the fact that this is something that you need in order to make life easier for you. These two stories may seem like realistic news casts like the Daily Show with Jon Stewart but they are not. They have the same layout with headline news running across the bottom of the screen and speak in basicially monotoned voices that would be found in a "real news story," but they are not. They are just trying to sell their audience something.
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