13. Bonus-Discuss how the three waves of feminism are each trying to build on, and address shortcomings in the earlier waves' treatment of gender politics.

When it comes to gender politics there have been many waves in the thought of how women should be treated. In the first wave women were fighting for equal rights such as human rights or civil rights. In this classic ad the words "We can do it!" unites women together to fight for what they deserve. Later on the second wave developed. The second wave was based on recognition, how society looked at women. Some saw women that wanted to be politically involved as self-deviant, rebellious and downright unpatriotic. Because of this ad many women were seen as obtaining boyish qualities. The third wave took in the three waves but mainly rethought about the second wave. Those involved with the third wave still wanted to feminine but still wanted to have a voice that stood up for themselves. In comparing it to this ad, women may have thought yes "we can do it" but i still want to look pretty doing it.