2. Why do we avoid what I call "audience fallacies" and "authorial fallacies" in our writing?

"Audience Fallacies" are when the author makes an assumption of something that he or she believes the audience may follow. An example would be if someone was to say that all Asians do not know how to drive.  "Authorial Fallacies" are the assumed assumptions that seem like evidence, but really are not. The assumptions made through "authorial fallacies" are typically personal assumptions of the author. An example would be if the author was to present "statistics" that Asians do not know how to drive but did not cite them or the information was completely false. These fallacies are significant because they are pure assumptions. They are not based on true hard core evidence. When people do not realize these assumptions this might lead to people becoming misinformed.