11. Find two critical texts from the semester and discuss how they relate to or expand the arguement of your overall topic for the semester.

In Garnham's article he discusses the two developments in the history of cultural stuides. "First, the question of ideology has been immensely complicated by developments within the analysis of textuality...Secondly and crucially, the concepts of domination and subordination have widened from referring only to class to also include race and gender" (p. 619) Garnham's article relates to my topic throughout the semester because my topic talks about women and how they are dominated by the male gaze. Stuart Hall's article "The Whites of their Eyes" supports Garnham's article because it talks about the construction of ideology. "Three important things need to be said about ideology in order to make what follows intelligible. First ideologies do not consist of isolate and separate concepts,...Second,...ideologies are not the product of individual conscious or intention....Third, ideologisies 'work' by constructing for their subjects...positions of identifaction..." (81-82). This is important to my topic because it discusses how a person can not just look at one object of the ad, it is important to consider what the whole message of the ad is saying. For example several of the ads in my magazines had to be looked at from a bigger picture. I was to identify what the editor was trying to say from using the ads. Specifically in my ad I found out that there seemed to be some kind of fetish with countries at were in poverty. The women were seen with very little clothing, rips and tears, and the background indicated poverty as well. However this potentially was not the intention of the photographer or editor so they put "beautiful women" in the ad instead.