6. By drawing on the articles on the exotic and globalization from class, discuss the following advertisement

In this advertisement of Conan O'Brian the concept of globalization where things are seen from "around the world" but technically are from the perspective of the dominant. Conan makes it look as though it is easy to travel around the world and buy silk. In this ad you will also see how the "...Western "beauty myth": a homogenization of the desire female "look" as mostly young, thin, attractive, and heterosexual, wealthy, and predominately white" (Lemish, p.359) is missing. Instead they show old women with a lot of wrinkles, definitely darker than "white" people, and they seem as though they are not that wealthy. According to James Mckay and Helen Johnson "'Pornographic eroticism' is particularly prominent in media coverage...where...physiques and performances are the objects of constant gaze and are monitored for 'excess'." this is seen in the ad when Conan blows the kiss at the old lady and she is surprised to get that kind of respond directed towards her.