This ad from Maxim can be used to explain the following articles: Ouellette’s article "Inventing the Cosmo Girl: Class identity and Girl-Style American Dreams", Sharp's article on "Disciplining the Housewife" and last but not least Rakow's article on "Feminist Approaches to Popular Culture." In Ouellette's article she discusses how the recent articles of Cosmo-Girl have now become part of a "sexualized symbol of pink-collar feminity." How these women that read Cosmo are targeted towards ads that emphasize sexuality and the advice articles about careers are more towards secretary jobs where they are seen as not doing much just to sit there and look pretty. In Rakow's article however she discusses the concept of "The Recovery and Reappraisal Approach" where the "recovery process has included searching for the lost voices or women and construction a matriarchal creative heritage." This concept is basically how women recover from being suppressed after so long. In Sharp's article she discusses how the media, in particular Desperate Housewives, portrays women of this stay at home mom who can handle working at home and taking care of the kids, and become sort of like a super mom. Women sometimes identify themselves as one of the characters from that show which brings me back to the purpose of using this ad. In the ad we see a woman showing a lot of cleavage becoming what is considered "sexy." Looking at this ad in Rakow's perspective you can think that the model is becoming this "sex symbol" because she feels empowered and is not afraid to be put down from other remarks that people have said about women. In Sharp's perspective it is a mere sense of self identification, which maybe some women out there can relate to being like this model.
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